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Qualitative research unlocked - conduct real, high-quality focus groups any time, anywhere.

Itracks’ new qualitative research solution offers researchers an all-in one real-time platform giving the flexibility to choose the methodology & group size that’s right for your project. Collect insights with video-based focus groups, in-depth interviews, and chat-based focus groups, all in one streamlined platform. Because it’s built specifically for research, you’ll find innovative features that you don’t find in standard business conferencing software, with no program downloads or plugins required. Features include high quality single-stream video & audio - ideal for research outputs and marketing, robust polling features, separate moderator, observer & participant interfaces with the features each user needs, and the only true virtual observer backroom in the industry.

Customer Offer: Full-Service Enterprise Research Pilot

Fully guided research experience using itracks Realtime, solving the research problem of your choice. Includes expert assistance with planning, moderation, general participant recruitment, reporting, and 3 months software access for up to 25 users.